What is Sendoso? A Guide to Corporate Gifting & Engagement

Sendoso is a corporate gifting platform that helps businesses improve engagement by sending personalized, trackable gifts to prospects, customers, and partners. It is built to help teams stand out in crowded digital communication channels and create meaningful touchpoints that drive stronger relationships. Companies use Sendoso to boost sales outreach, enhance marketing campaigns, and increase customer loyalty through a scalable, automated gifting system. This guide explains what Sendoso is, how it works, and why it has become a leading solution for businesses investing in personalized engagement.

What Is Sendoso?

Sendoso is an automated gifting and direct mail platform that enables companies to send personalized gifts at scale. It integrates with sales, marketing, and customer success tools to create timely, thoughtful touchpoints that improve response rates and strengthen relationships. Instead of manually sourcing gifts, packaging materials, tracking delivery, or managing vendor orders, teams can send items directly through Sendoso’s platform and measure the impact of every gift.

How Sendoso Works

Sendoso operates as a centralized sending platform. Users select gifts from a global marketplace, upload custom swag to be stored in Sendoso’s warehouses, or choose digital gifting options. Once a gift is selected, Sendoso handles fulfillment, packaging, and delivery to recipients worldwide. It integrates with CRM and marketing systems so teams can trigger gifting automatically—such as after a meeting is booked, a contract is signed, or a customer reaches an anniversary. Delivery tracking, engagement analytics, and ROI attribution help teams measure how gifting influences pipeline and retention.

Why Corporate Gifting Works in Business

Corporate gifting remains effective because it creates emotional connection in a digital-first world. Emails, automated sequences, and outreach messages often get ignored, but a thoughtful gift delivers a tangible, memorable experience.

The Psychology of Reciprocity

Human behavior naturally leans toward reciprocity: when someone receives a thoughtful gesture, they feel more inclined to respond, participate, or continue the conversation. This psychological principle is why corporate gifting consistently outperforms email-only outreach. A well-selected gift makes the recipient feel acknowledged and valued, prompting them to reply, take a meeting, or progress through the sales cycle. In a business environment where response rates are declining, reciprocity gives teams a measurable advantage.

Standing Out in a Crowded Digital Space

Buyers today navigate a constant flow of emails, messages, ads, and notifications—many of which are automated, generic, or easy to ignore. A physical or digital gift interrupts that pattern. It creates a moment that feels personal, unexpected, and worth paying attention to. Even small gestures, like a coffee gift card paired with a customized message, can dramatically improve open rates, meeting acceptance rates, and overall engagement. This ability to break through digital noise is one of the primary reasons organizations incorporate Sendoso into their outreach strategy.

Creating Memorability and Emotional Connection

Gifting works because it appeals not just to logic but to emotion. A personalized gift resonates more deeply than a standard outreach message. It signals that the sender has invested time and care, which strengthens brand perception and makes future interactions more positive. In competitive industries, memorability can be the difference between winning and losing an opportunity. A thoughtful touchpoint also keeps brands top of mind during purchasing decisions, renewals, and referrals.

Key Features of Sendoso For Your Business to Utilize

Sendoso includes a wide range of tools designed to support gifting programs for sales, marketing, and customer success teams. These features streamline the entire gifting process and make it easy to deliver high-impact sends.

• Global Marketplace of Gifts and Experiences – Users can access thousands of curated items ranging from snacks and branded kits to luxury items and unique experiences. This broad catalog helps businesses choose gifts that resonate with different audiences.

• Personalized Gift Options – Sendoso supports custom sends such as handwritten notes, branded swag, curated boxes, and digital gifts. Personalization helps create a meaningful connection between sender and recipient.

• Warehousing and Fulfillment – Businesses can store their own merchandise, swag, or printed materials in Sendoso’s warehouses. The platform handles all fulfillment, removing logistical challenges.

• Triggered Sending and Automation – Gifting can be triggered by CRM or marketing automation events, allowing companies to create consistent, scalable touchpoints as deals progress or customer milestones occur.

• CRM and Marketing Integrations – Sendoso connects to Salesforce, HubSpot, Marketo, Outreach, Salesloft, and additional tools. This creates a smooth gifting workflow within the platforms teams already use.

• Sendoso Direct and Sendoso Express – These services allow for quick, vendor-to-recipient gifting without requiring inventory storage.

• Budget Controls and Approval Flows – Administrators can manage sending budgets, approval requirements, and team-level spend tracking.

• Delivery Tracking and ROI Analytics – Every gift includes real-time delivery updates and engagement metrics that help teams measure impact.

The Best Use Cases for Sendoso

Sendoso supports a variety of teams across the entire customer journey. Its strongest use cases appear in areas where personalized, memorable touchpoints generate measurable lifts in engagement and retention.

Increasing Sales Engagement and Booking More Meetings

Sales development teams use Sendoso to improve response rates and get more meetings on the calendar. Cold outreach is often ignored, but sending a thoughtful gift can open doors with hard-to-reach prospects. Gifts create natural conversation starters and help representatives stand out from competitors. Sales teams frequently use Sendoso to revive stalled deals, thank prospects after a meeting, and strengthen relationships throughout the buying process.

Enhancing Account-Based Marketing (ABM) Programs

ABM thrives on personalization, making Sendoso a natural fit. Marketing teams use Sendoso to deliver targeted gifts that align with specific stages of a campaign. A high-value account may receive a curated welcome box, while mid-tier accounts might receive digital gifts tied to campaign themes. Sendoso’s automation capabilities make it easy to trigger gifts based on engagement signals, allowing marketing teams to integrate gifting within multi-channel ABM strategies.

Strengthening Customer Retention and Expansion

Customer success teams rely on Sendoso to maintain loyalty and increase customer lifecycle value. Gifts can support onboarding, celebrate customer milestones, or re-engage accounts showing signs of churn. Renewal opportunities often benefit from thoughtful gestures that show appreciation and build stronger client relationships. Companies also use Sendoso for upsell and referral campaigns, creating positive moments that encourage continued partnership.

Improving Event Engagement (In-Person or Virtual)

Events—virtual or physical—see higher engagement when paired with thoughtful gifting. Sendoso helps teams send pre-event hype kits, post-event follow-up gifts, or branded materials that reinforce a memorable experience. Virtual events especially benefit from gifting because it gives attendees something tangible to interact with, increasing attendance rates and engagement.

Why Sendoso Stands Out From Other Gifting Platforms

Sendoso differs from traditional gifting vendors in several key ways that make it uniquely suited for modern business outreach.

• More Diverse and Flexible Gift Options – A larger marketplace means more meaningful choices for specific audiences.

• Enterprise-Level Integrations with Sales and Marketing Tools – Workflows remain seamless and automated.

• Robust Fulfillment and Warehousing System – Companies can store merchandise and ship it globally without logistical burden.

• Comprehensive Delivery Tracking and ROI Analytics – Teams can see exactly how gifting influences pipeline and retention.

• Advanced Automation and Triggered Sending Capabilities – Gifting becomes part of a repeatable, scalable engagement strategy.

• Strategic Support for Account-Based and Customer Lifecycle Programs – Sendoso provides guidance that many basic gifting services do not offer.

Who Should Use Sendoso?

Sendoso is built for companies that rely on relationship-driven growth. Its versatility makes it a strong fit across multiple departments and business types. Sales teams benefit from increased engagement during prospecting and deal cycles. Marketing teams use Sendoso to support ABM programs and event strategies. Customer success teams rely on gifting to improve retention, encourage renewals, and reward loyal customers. B2B SaaS companies, service-based organizations, and companies with distributed teams use Sendoso to create meaningful touchpoints at scale.

Get Started With Sendoso Through TelPlus Communications

If your team is exploring Sendoso to improve engagement and strengthen business relationships, TelPlus Communications can help you get started. We offer guidance on platform setup, integrations, and best practices to ensure you maximize the impact of your gifting strategy. Contact us today for a complimentary consultation and learn how Sendoso can support your sales, marketing, or customer success programs.